How We Support Your Franchise

We work hard to earn your royalty dollars by providing the backbone of your success. Our franchise systems and community of experts reduce your risk of failure, help you grow a business faster and take the guess work out of starting a successful green business.

Our experienced team is dedicated to supporting each demand that your growing business will have at launch and throughout your new life as a Clean Air owner. We’ve got you covered with Marketing, Website optimization & Server management, Billing, initial & on-going Training, Organic Treatment products as well as Franchise strategy decisions you face.

Check out why we’re worth it

The Brand

At Clean Air Lawn Care, our experiences, personalities and values have become our branding position. We are outdoor enthusiasts, green geeks, family men and women, and pioneers. With the help of the marketing director behind Fat Tire beer, we have expertly crafted these characteristics into a three pillar branding position that is becoming a household name.

First we emphasize our position as leaders in the industry. We are currently the fastest growing national organic lawn care company, and have no plans of slowing down. We continue to expand through innovations like our solar powered lawn mowers, liquid sprayer, and name brand organic fertilizer we’ve established to meet market demand for a healthy, safe lawn treatment alternative.

Kelly Giard | Founder / CEO

Kelly is the Founder and active CEO of Clean Air Lawn Care. He came up with the idea back in 2005, and exited his white collar career to pursue this business full time in 2008. He is still very active in day-to-day operations at Clean Air, helps local owners individually with business model coaching, provides on-going training, and works with the committee of local owners to ensure the ship is sailing in the right direction.

Second, we are committed to sustainability, being green is not just a trendy marketing buzzword for Clean Air, it’s who we are. We want our customers to believe in and be committed to Clean Air, and trust that their properties are being treated with the most sustainable practices and equipment available.

Finally, our personal GrassMasters are not just lawn technicians, they are local and engaged members of the community. They are true believers of our core principles and the trusted face of starting a green business with Clean Air. The title of GrassMaster is not given, it’s earned through certified training, and a contribution to making their Clean Air operation more sustainable. The scope and scale of our company ensures that our lawn care franchise brand is reaching the entire nation as we are currently located in 18 states, and counting.


Lead generation is an important part of any small business. When starting a green business with our franchisees, we build a localized and personalized web experience with highly targeted descriptive content. We funnel traffic to that site that kicks off high quality estimate requests – prospective customers galore!

We also maintain your digital presence, ensuring your online marketing opportunities remain low cost and highly successful. We spoil our owners, substantially reducing the cost of marketing a small business.

Truck wraps, brochures, business cards, and more all at your disposal. Once you’re an owner, all you have to do is log on our internal website and pick and choose what marketing material you want.

Have you recorded your team in action and would like to share some clip to promote your business? Our skilled support team can help you edit, brand and optimize your footage so it becomes an asset of which you can be proud.


Chrisane Jarosz | Marketing Director

Chrisane has a professional past with global franchisors and marketing. She is the go-to for Franchisee needs. She works to create innovative strategies for owners to grow their businesses and get their name out there. Chrisane makes sure that each owner’s business plan is created so that they are spending their marketing dollars intelligently to maximize their ability to gain new clients. She is always in your corner, proactively assisting each owner from business launch and going forward as they grow.

Digital Presence

Like Marketing, Clean Air manages your development needs in-house, for better consistency on testing and updating your site, SEO focused content writing, and improving overall business visibility. This is crucial to maintain site wide security, stability and speed for our end-customers.

There are many hurdles that a new business owner must go through to give life to their company in the digital space. As Clean Air owners, you benefit from the methods and structure developed through our existing model.

Your included franchise brand site is setup by our team and personalized with your contact info and local market search focus. The digital platform we provide saves you from the time and frustration it would require if learning to get your website online DIY style. When beginning, you would need to find a domain name, purchase hosting and configure your server, build a website or hire a designer, write all the content with attractive images AND THEN make sure it is compliant with all the expectations search engines like Google and even Bing expect. Don’t stress out we handle all of this for you!

Operations Support

Justin Reynier – VP / Franchise Development & Support

Justin is dedicated to your success. Working with him will take the guesswork out of launching and growing your business.  Justin has a variety of skill sets that are ideal for supporting you as a local franchise owner.  Most recently, he successfully ran and grew the Fort Collins Clean Air Lawn Care location.  He has experience with all aspects of business, from cash flow management, growth strategies, customer service, marketing, overseeing staff to daily operations.  He will show you how to run a financially balanced business, setting you up for success, and making it possible to reach your goals. He will guide you through your crucial business decisions using Clean Air Lawn Care’s proven techniques and procedures. As a franchise owner you will be continually supported by Justin and the Clean Air Lawn Care HQ team. When you succeed, we all succeed together!  Justin looks forward to partnering with you!

Flexible Capital Entry and Financing Options

We provide a flexible start-up investment to become a Clean Air Lawn Care local owner. The franchise fee and out of pocket expenses vary based on territory size, type of equipment, and more. We work with you to understand what path makes the most sense for you and your family, and develop a launch plan for your out-of-pocket expenses to save you money.

Financing Options Here

Dawn Martin | Billing & Admin Support

Dawn runs the centralized billing services at Clean Air. She is your ultimate time saver: handling all invoicing, charging client credit cards, sending out statements, building financial reports, and ensuring predictable cash flow. All the most dreaded more time consuming aspects of owning your business.

Dawn wakes up every day thinking about your customers to make sure your day-to-day administrative tasks are managed in thorough detail. She frees up your time, allowing you to focus on the important stuff when starting a green business with Clean Air Lawn Care – your family, growing your business, meeting new customers, and having fun doing it.


The business model has been optimized — all you have to do is follow our systems and grow! We offer extensive upfront training for starting a green business, with a week long 60 hour course in everything Clean Air Lawn Care. Then, an additional on-site training after you launch your business. Through a series of trainings and continuing education, we strive to make owners feel confident and in control of their location from the first mow to their integration of new treatments and techniques.

The initial training is a week long, hosted at our head quarters in Fort Collins, Colorado. In this week we will cover what it means to own a Clean Air Lawn Care franchise location including; history, branding, our business model, and company culture. We will discuss the ins and outs of owning a small business; marketing, customer service, accounting, and help you develop you business plan. Expert professors from Colorado State University will talk with you about the importance of sustainable initiatives, and turf soil science. Out in the field our top GrassMasters will train you in the art and philosophy of Clean Air Lawn Care, plus you will be having fun with us in the great state of Colorado.


After you complete your week long training, we will follow up with an on-site training with you at your location to address specific issues and concerns as well as install a Clean Air solar charging unit.Throughout the launch process, franchise support will be there for you with any questions or difficulties that arise, and once you’re up and running you will benefit from our continuing education programs that keep us in the front lines of organic lawn care. We also hold monthly training calls on everything from profitability to to microbial soil sciences. If you want – you can become an expert in Organic Lawn Care!


Innovation & Technology

With a Clean Air Lawn Care franchise you will be entering into a rapidly developing cutting edge industry with ever-changing equipment options. We are on the front lines of new technology by testing products for major manufacturers and will inform you on what equipment combination will work best for your location, so you so you don’t have to waste time with the wrong equipment. We are also innovators ourselves. Our signature Clean Air Solar Charging Unit will be installed on your operational vehicle during the training process, and allows you to re-charge equipment throughout the day as well as providing you a unique marketing device. Our solar powered liquid fertilizer sprayer has allowed for efficient organic treatment application that is cost effective and aligns with our sustainable values. Currently, we are in the process of developing our own line of Clean Air Certified Organic Fertilizers, so our owners and customers can be confident of the products used to treat their lawns. We have teamed up with expert turf and soil scientists, as well as local suppliers and producers to ensure our product is the best on the market.

Fun and Community

Culture is at the heart of our lawn care franchise company. We are comprised of intelligent and compassionate local owners, managers, and employees who are outdoor enthusiasts, entrepreneurs, and like to have a good time. Our culture reflects these qualities, for example, our intelligent internal website connects Clean Air everyday through profiles and forums that keep owners around the country talking about innovative solutions and strategies. Regional and National conferences continue this communication with personal interaction, continuing education, outdoor enjoyment, and plenty of fun. Weekly updates from Clean Air Headquarters keep owners up to date on happenings within the company as well as issues in sustainability, lawn care, and business. Mostly our green business culture is created by the brilliant and diverse people who make up Clean Air.

Why wait? Start your business today!

Now is the time to start the process of opening a Clean Air Lawn Care franchise.

Apply Now