Meet Your Clean Air Franchise Support Team
Every locally owned Clean Air Lawn Care location has a hands-on HQ team behind it. From your first question through launch and long after, these are the people who handle training, operations, marketing, technology, and the books, so you can focus on running a great local business.
- Founded in 2006
- Franchising since 2008
- Two eco-friendly brands
- Full HQ training and support
Meet the HQ Team
These are the people you’ll work with, roughly in the order you’ll meet them, from your first inquiry through training, launch, and beyond.
Chelsea Adamo
Director of New Location Development
Chelsea is your first point of contact. She guides aspiring owners from the first inquiry all the way to training, answering every question so you can decide if owning a Clean Air fits your goals.
Chris Drabek
Training and Development
Chris builds and teaches new owner training. A seasoned instructional leader, he also runs our ongoing webinars and CALC-CON, and lines up national vendor partnerships that give local owners an edge.
Chrisane Giard
Director of Brand Technology
Chrisane runs the technology behind every location. She keeps improving our CRM, manages the brand websites and local search presence, and works with Gilana so digital marketing gets executed well as search and AI keep changing.
Gilana Vosberg
Marketing and Launch
Gilana helps new locations launch strong and existing owners keep growing. She works side by side with new owners on the launch checklist, early marketing setup, and first leads, then builds marketing that drives local demand.
Dawn Martin
Accounting and Billing
Dawn trains new owners on our billing system, sets up personalized books, and supports invoicing, customer payments, financial goal setting, quarterly dashboards, and proformas twice a year.
Kelly Giard
Founder and CEO
Kelly started Clean Air Lawn Care in 2006 and is still involved every day, coaching owners on the business model and working with the owner committee to set the company’s direction.
What HQ Handles for Every Owner
Your royalty pays for a real team, not a binder. Here’s what that team takes on so you never build your business alone.
Training and Business Planning
New owner training is robust and customized to you, with business plan optimization to get your numbers dialed in before launch. After launch, learning keeps going through remote webinars, CALC-CON, and business model coaching from our founder.
Operations and Systems
Get hands-on help with technique, routing, hiring and managing employees, and our customized CRM for scheduling, estimates, and customer management. In your first months, operations support tracks your launch against company benchmarks.
Marketing Support
HQ handles strategy and implementation for your SEO, digital marketing, and ad creation. Your location gets its own page in our locations directory, local PR announces your launch, and we guide you through the launch checklist and early marketing setup.
Financial Support
Get trained on billing, a personalized set of books, and help with invoicing and customer payments by check, credit card, and ACH. You also get financial goal setting, quarterly dashboards, and proformas built in our financial models twice a year.
How Clean Air Lawn Care Started
Kelly Giard started Clean Air Lawn Care in Fort Collins, Colorado in 2006, running it out of his home right after his second son was born. He had been turning the idea over for about three years and wanted his work to truly matter, so he took the leap and left a white-collar career to run Clean Air full time. In his words, “I started the company to change the world.”
That mission still drives HQ. Clean Air has been franchising since 2008, our custom organic fertilizers and Moose Juice weed control were developed with Colorado State University turf and soil scientists, and our sister brand, Clean Air Mosquito Control, brings natural mosquito and tick control to more neighborhoods. Read our franchise history.
Want This Team Behind You?
Support starts the day you become an owner. Start your launch path to check open territories and talk with the people who’ll help you build your business.
Frequently Asked Questions About Clean Air Franchise Support
Who supports Clean Air Lawn Care franchise owners?
A dedicated HQ team. Every locally owned location gets direct support from leaders in new location development, training, operations, marketing, technology, and accounting, plus coaching from founder and CEO Kelly Giard.
What does HQ handle for owners after launch?
Marketing, technology, financial support, and ongoing training. HQ runs strategy and implementation for SEO, digital marketing, and ad creation, maintains our customized CRM, helps with billing and customer payments, and builds proformas within our financial models twice a year.
Is there ongoing training after an owner launches?
Yes. Training continues long after launch through remote webinars, business model coaching from our founder, and CALC-CON, our in-person annual national owner conference.
Do owners get help with their books and billing?
Yes. Dawn Martin trains new owners on the billing system, sets up personalized books, and supports invoicing and customer payments by check, credit card, and ACH, along with quarterly dashboards and financial goal setting.
Who helps owners with day-to-day operations?
Our operations lead, who also owns Clean Air Lawn Care and Clean Air Mosquito Control locations in Houston, Texas. Owners get hands-on help with technique, routing, hiring and managing employees, and the CRM, plus launch tracking against company benchmarks.
Who founded Clean Air Lawn Care?
Kelly Giard founded Clean Air Lawn Care in Fort Collins, Colorado in 2006, and the company has been franchising since 2008. Kelly is still the CEO and coaches owners on the business model.
How do I become a Clean Air Lawn Care owner?
Start with the launch path on our franchise site. Check which territories are open, share a few details, and Chelsea Adamo, our Director of New Location Development, will walk you through every step from first inquiry to training.